MIDDLE EAST: 

The Technology, an audiovisual supplier based in Dubai, has added Bose ShowMatch loudspeakers to its inventory. The company has worked on more than 2,600 projects across the Middle East in its 25 years and has already put the new Bose system to use on several projects, including City Walk Dubai.

The system was recently deployed at City Walk, Dubai for one month to support six famous Arabic singers. ‘The sound quality from Bose ShowMatch is, without question, equal or superior to other more popular players in the market for live entertainment, that are not as cost-effective,’ commented head of audio at The Technology, Walid Antar. ‘Bose is a name that makes you feel comfortable and at home, its completely reliable and you are confident that it will not let you down’

The ShowMatch system purchased by The Technology was supplied through the manufacturer’s local distributor, NMK Electronics. ‘Being engineered for portability, on the rental side, ShowMatch can work anywhere from tour level applications to corporate AV events and conferences. This is also one reason why the system can be set up quickly and easily, which is a very important factor as a touring/system engineer, and also as a rigger,’ commented Sanal Das, Bose Professional product manager at NMK Electronics. ‘Showmatch has been gaining popularity across the globe and we can see wide acceptance amongst rental companies and sound engineers who are persistent about both quality and value for money. Positive feedbacks from companies like The Technology, who has been in the market for so long and also exposed to more popular brands in this segment, only reinstates us about this and we are confident that in the next few months we foresee an increased user-base here that’s high on demand for future-ready technologies’.

‘NMK makes you feel like you are talking to your own department rather than a distributor, their response time and support is commendable,’ concluded Walid.

•  www.nmkelectronics.com
•  thetechnology.me
•  pro.bose.com