NMK Electronics, a Midwich Group company and a leading distributor of professional AV products in the Middle East, proudly announces its strategic partnership with Surgex, the most advanced Power Management solution provider. This collaboration marks a significant milestone in NMK's commitment to offering comprehensive and cutting-edge solutions to its valued clients across the GCC region.

The agreement between NMK and Surgex came about through a meeting of minds between Mr. Justin Peyton, Director of Sales EMEA & APAC from Surgex, and Mr. Dino Drimakis, Director of Strategic Development from NMK. With Surgex's strong collaboration with our Parent Company Midwich and NMK's reputation as a pioneer AV distributor in the region, the decision for a long-term partnership was mutual and enthusiastic.

NMK will serve as Surgex's authorized distributor for the GCC region, leveraging its extensive regional presence in the UAE, Saudi Arabia, and Qatar. Ms. Sithara Kumar, Brand Manager Infrastructure at NMK, expressed excitement about the partnership, stating, "We are thrilled to see our infrastructure portfolio expanding with the addition of a prestigious brand like Surgex. This collaboration adds significant value to our offerings, and we look forward to leveraging Surgex's advanced Power Management solutions to meet the diverse needs of our clients."

Surgex's comprehensive product line aligns seamlessly with NMK's solution-based approach, catering to specific requirements in various sectors such as education, hospitality, media-entertainment, broadcast, government, retail, and leisure. NMK's distribution strategy for Surgex includes brand marketing, product approvals with AV consultants, and comprehensive training programs to ensure optimal utilization of Surgex's power management solutions across different applications.

Unlike its competitors, Surgex's unique product portfolio complements NMK's existing brands without overlap, making it an ideal addition to NMK's offerings. With Surgex's emphasis on safety and reliability, NMK aims to position Surgex as a mandatory product line in various applications, ensuring maximum protection and efficiency for its clients.

Justin Peyton, Director of Sales EMEA & APAC from Surgex added, “We’ve really been looking forward to working with the NMK team to expand the presence of Surgex in the region”.

For more information about NMK Electronics and Surgex's power management solutions, please visit www.nmkelectronics.com