Having maintained a reputable position for the past 31+ years, NMK Electronics was a clear choice for Luminex to partner in the GCC region after speaking to the leading rental companies, consultants and other stakeholders.


The Belgian-based manufacturer produces data distribution equipment for professional lighting, audio and video applications, mainly for the entertainment industry. They offer a complete range of network switches, converters/nodes and DMX splitters, providing AV designers and technicians with cutting edge technology to build a complete data distribution system for big events or large venues. Luminex’s commitment to ease deployment of a professional AV network, even without the need of any IT knowledge syncs perfectly with NMK’s philosophy of adding value. With Luminex GigaCore switches you can easily build a converged network without IT—knowledge, this can be applied to brands in the NMK portfolio like Shure, Bose, Clear-Com and Terbly to name a few. This is another step for NMK to steer into the AV network distribution after their successful relation with Audinate.


Darren Caithness, Lighting Business Manager from NMK added, “This brand gets me excited about the future of the AV industry. We will see more integration of combined networks and need a brand that will make this very complex task much simpler - that brand is Luminex” Value added distributor, NMK aims to introduce the solution by demonstrating it with audio, video and lighting products which use Protocol based data transfer, so any products relying on AVB, DANTE, QLAN, ARTNET, SACN, REAC, etc. will now be supported by the reliability of Luminex AV network Switchers. Luminex will become the backbone to a large number of Middle East projects and event based work, the benefit of having a reliable product which has been designed for the AV industry will add value to installations and will help the rental clients by reducing set-up time on location as well as reducing technical glitches during events.


“We are extremely happy to cooperate with NMK Electronics. After our first meeting I immediately felt the great appreciation for our brand. With the wide portfolio range of PRO AV brands and the validation with these brands from our side, we are confident that we have added an excellent partner to the Luminex family. Not only do they have very skilled staff, an excellent Marketing team and a long history in the market; they also have adequate training facilities and are able to support projects on the job”, says Dimitri Jannis, EMEA Sales Manager for Luminex.