NMK Electronics, A Midwich group company has officially partnered with Microsoft, marking a strategic expansion in their collaborative technology initiatives. This partnership leverages Midwich's standing as a Microsoft Strategic distribution partner in the UK, a relationship that has now extended globally to unify all branches distributing MTR brands under the Microsoft umbrella. With NMK’s established distribution network of Microsoft-certified products throughout the Middle East, their collaboration with Microsoft comes as a pivotal move to harness advanced technology solutions in the region.

The agreement encompasses several key countries including the UAE, KSA, Qatar, Oman, Bahrain, and Kuwait, aligning perfectly with NMK's operational strengths and market reach. This alliance adds on to the capabilities of NMK, empowering them to support the regional Pro AV reseller community through expert design, deployment, and comprehensive support services. The aim is to deliver superior Microsoft Teams Room experiences to authorized partners and key system integrators.

NMK is poised to elevate Microsoft’s visibility through a series of promotional activities centered on Microsoft Teams Rooms. These initiatives range from targeted training sessions and engaging social media campaigns to active participation in trade shows and public events, all designed to showcase the innovative potential of Microsoft Teams Rooms.

This partnership not only enhances NMK’s extensive product line—which includes prestigious brands like Shure, Epson, Q-Sys, Barco, Bose, Huddly, and Clickshare—but also specifically augments the capabilities of NEAT, a key UC brand within NMK’s portfolio. This synergy is expected to generate substantial value for both NMK and Microsoft, and by extension, their diverse clientele.

Representatives from both Midwich and NMK have expressed enthusiasm about the collaboration. Greg Bennett, GM – UC&C at Midwich highlighted the strategic nature of the partnership: "Working with NMK in the Middle East not only broadens our reach but also deepens our ties with the professional AV community, setting the stage for a transformation of modern workplaces across the region."

Echoing this sentiment, Suhed Mohammed, Microsoft Champion from NMK commented, "We are excited to be a strategic distribution partner with Microsoft, and we are looking forward to achieving a great deal through this collaboration. This partnership not only marks a significant milestone in our journey but also underscores our commitment to collaborating with industry leaders to bring the best technology solutions to our clients.”

This partnership stands as a testament to NMK’s commitment to enriching the technological landscape of the Middle East, paving the way for advanced, accessible collaborative solutions across the region.