Dubai, UAE – 28th October 2024 – NMK Electronics, a Midwich Group company and leading distributor in the region hosted the L-Acoustics Technology Showcase, a groundbreaking event that brought together audio professionals and enthusiasts to experience the future of sound technology. With over 50 participants in attendance, the event offered an exclusive look at L-Acoustics’ innovative solutions, accompanied by live demonstrations, engaging discussions, and premium hospitality.

Unveiling L-ISA Immersive Hyperreal Sound

The showcase highlighted the transformative power of L-ISA, a cutting-edge combination of innovative loudspeaker configurations and object-based mixing and processing tools. Designed to revolutionize both studio and live sound, L-ISA Immersive Hyperreal Sound empowers creators with a new canvas for unparalleled auditory experiences.

L-Acoustics’ Adriaan Van Der Walt, Application Engineer for the Middle East, led an insightful session on how L-ISA is reshaping the way sound is perceived and produced, offering attendees a firsthand look at its innovative capabilities.

MixHalo: The Future of Live Audio Streaming

Participants were also introduced to the groundbreaking MixHalo technology, a proprietary wireless audio solution powered by L-Acoustics streaming hardware. Chris Mead, Head of Sales at L-Acoustics, demonstrated how MixHalo delivers real-time live audio directly to attendees’ mobile devices via the MixHalo app, enabling personalized experiences like isolated instrument mixes, multilingual interpretation, and spatial audio for concerts and exhibitions.

This live demonstration was complemented by insights from Moswain Welsh, Product Marketing Manager, who detailed the diverse applications of MixHalo in enhancing live events and redefining audience engagement.

Expert Perspectives and Regional Insights

The event also provided a platform for regional insights, with Cyril Mattar, Regional Sales Manager, discussing the unique opportunities and challenges in deploying L-Acoustics technologies across the Middle East. Meanwhile, Ziad Lakis, Brand Manager at NMK Electronics, highlighted how the NMK Experience Center is supporting the adoption of these innovations in the UAE and beyond.

Event Highlights

The L-Acoustics Technology Showcase offered attendees an immersive experience, including:

• Live Product Demonstrations: Hands-on exposure to L-ISA and MixHalo technologies, showcasing their versatility and potential across various applications.
• Networking Opportunities: The event provided a platform for professionals to connect, collaborate, and exchange ideas.
• Hospitality: Guests enjoyed refreshing mocktails and a high-tea spread, adding a touch of elegance to the afternoon.

A New Era in Audio Excellence

“This event underscores L-Acoustics’ commitment to pushing the boundaries of audio technology,” said Chris Mead, Head of Sales at L-Acoustics. “From immersive soundscapes to real-time wireless audio streaming, these innovations are redefining how we experience and create sound.”

Looking Ahead

The L-Acoustics Technology Showcase at the NMK Experience Center marks a pivotal moment in the evolution of audio technology, inspiring attendees to imagine the endless possibilities of immersive sound and cutting-edge solutions.

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