Dubai, UAE, 26th February - NMK Electronics, a Midwich Group company and a leading distributor of professional AV solutions in the GCC, hosted an exclusive industry event in collaboration with Shure. The NMK & Shure’s event - Pro Sound Playoff, set against a dynamic environment of neon lights and arcade excitement. The event showcased the latest advancements in pro audio technology from Shure. Held at 777DXB on February 25, 2025, the event brought together top industry professionals, sound engineers, and media representatives for an immersive, hands-on experience with Shure’s ground breaking product lineup. As a key player in the region’s AV industry, NMK Electronics continues to bridge the gap between innovation and accessibility, ensuring that professionals have access to the most advanced audio solutions in the industry

Spotlight on Innovation: Shure’s Latest Lineup

Shure’s brand new releases, distributed by NMK Electronics in the region, took center stage at the event:

• Axient® Digital PSM® - Powered with WMAS innovation, the solution offers unmatched flexibility and scalability for monitor engineers, RF engineers, and rental houses to ensure impeccable performances.
• SLXD4Q+ - Quad Channel Receiver – Pairs with existing SLX-D transmitters in building on the feature set of SLX-D digital wireless with a suite of new capabilities that include an expanded 138 MHz tuning range capability (region dependent).
• SM39 – A high-quality cardioid singing headset microphone designed for dynamic performers, offering exceptional sound quality and dependable stability.
• KSM11 WIRED – A cardioid condenser vocal microphone redefining live performance with unmatched vocal clarity and precision.
• NEXADYNE INSTRUMENT – A breakthrough in dynamic instrument microphones featuring Shure’s patented Revonic™ Dual-Engine Transducer Technology for natural, authentic clarity.

A Unique Blend of Sound and Experience

The NMK & Shure’s event - Pro Sound Playoff  was not only about technology, instead it emphasized experiencing sound like never before. Attendees had the chance to test Shure’s innovations in a hands-on setting, network with fellow industry leaders, and engage in interactive product demonstrations designed to highlight the next frontier of pro audio solutions.

"NMK Electronics is proud to be at the forefront of the pro audio industry in the GCC," said Costandino Drimakis, Director of Strategic Development at NMK Electronics. "Shure has recently launched an exciting array of groundbreaking products that are set to redefine audio excellence. By introducing these cutting-edge innovations to the region, we are reinforcing our commitment to empowering professionals with unrivaled quality and state-of-the-art technology. Our partnership with Shure truly reflects our shared vision of pushing the boundaries in pro audio."

A Milestone in NMK and Shure’s Partnership

Celebrating 100 years of Shure audio excellence, NMK continues to champion the brand’s presence in the Middle East, ensuring that world-class audio solutions remain accessible to industry professionals across the region. This event marked a pivotal moment in NMK’s long-standing partnership with Shure, reinforcing its role as a trusted distributor of industry-leading pro audio technology.

For more information about Shure’s latest product lineup and upcoming events, visit Shure website or contact NMK Electronics for more details.