Explore the Future of AV Technology with NMK Electronics at GITEX 2024– An Exclusive Interview with Rayan Soumsom

As businesses worldwide embrace hybrid work models and next-generation collaboration spaces, NMK Electronics, a Midwich Group company, is stepping up with cutting-edge AV solutions at GITEX Global 2024. Techitup ME sat down with Rayan Soumsom, Group Technical Director at NMK Electronics, to uncover the innovations shaping the future of AV technology.

Leading the Charge in Smart Collaboration Spaces

GITEX 2024 is the perfect backdrop for NMK to showcase its diverse range of AV technologies, designed to redefine meeting rooms, control rooms, and educational environments.

“We’re showcasing multiple brands and solutions under one roof,” Rayan explains. “From smart meeting rooms to projection mapping and LED displays, our focus is on delivering systems that integrate seamlessly with modern communication platforms like Microsoft Teams and Zoom.”

The goal? To ensure teams—whether remote or in person—can collaborate effortlessly, brainstorm ideas, and share insights without worrying about technology holding them back.

Riding the Wave of Industry Trends

The AV landscape has evolved dramatically, and NMK has kept pace with the changing tides. Rayan highlights the shift toward IP-based audio solutions and cloud-enabled AV systems, where microphones, speakers, and displays come together under a unified network.

But what’s next? Artificial Intelligence.
“We’re incredibly excited about what AI can bring to the AV world,” Rayan shares enthusiastically. “From video mapping to smart computing, AI has the potential to revolutionize AV solutions, making systems smarter, faster, and more intuitive.”

The Hybrid Workspace Revolution

Post-pandemic, hybrid workspaces have become the new norm. Organizations now face the challenge of ensuring productivity and collaboration, regardless of physical location. NMK’s solutions tackle this head-on.

“Collaboration shouldn’t be limited by distance,” says Rayan. “Imagine a team gathered around a table, brainstorming designs, while a colleague from across the globe joins seamlessly. That’s the experience we create.”

Working with brands like Shure and Arthur Holm, NMK delivers integrated solutions that bridge the gap between in-room and remote participants. The result? A smooth, stress-free collaboration experience where the technology works silently in the background.

“No one wants to deal with a glitchy USB cable or a screen that won’t display content,” Rayan adds. “Our job is to make the technology invisible—so businesses can focus on what they do best.”

Watch the full interview on NMK YouTube channel to discover NMK’s innovative AV solutions in action!