NMK extends Avid portfolio in the Middle East Dubai, August 12, 2018 – Avid® , the leading technology provider of software tools and platforms that power the media and entertainment industry, has appointed NMK as their Pro Audio Division Distributor in the Middle East. NMK will further build on Avid’s audio presence providing support in Bahrain, Kuwait, Qatar, Oman UAE and Yemen. The distributor will add Avid’s comprehensive audio tools and workflow solutions to its existing portfolio (Avid Pro Tools | S6, Avid Pro Tools | MTRX, Pro Tools | HDX, Pro Tools | S3, Pro Tools | Dock, Pro tools | HD and Pro Tools Software). NMK also already manages the Live Sound family of solutions. “We will be able to offer the best solution possible utilizing the wide range of products offered by Avid. If there is one DAW that every studio needs, it’s certainly Pro Tools”, said Rocky Solarta, NMK Electronics. NMK aims to grow the market share of Avid Pro Audio in the region using modern marketing and business development techniques focusing on the latest digital B2B partner portal tool developed by their in-house team of experts, along with educating the market by organizing workshops, seminars and hands-on session for clients and public. NMK’s team of experts also plan to work with educational institutions across the region to nurture and support future AV professionals. “We are extremely excited to continue building on the partnership we have started with NMK. They are very knowledgeable and well-respected distributor in the region. We have no doubt that this partnership will deepen our commitment and strengthen our presence in the region”, said Ansgar Liem, Audio Sales Manager at Avid. Avid enjoys a good reputation within the region as many broadcast stations and production houses have been users for years. “At NMK, our customers know us best for combining our regional knowledge with Avid’s industry-leading integrated audio solutions, we’ve already seen impressive global demand for Avid audio solutions, so we’re sure that local musicians and mixers will see the Pro Tools family of solutions as essential to help them meet the demands of their work whether we are looking at musicians or film mixers”, said Dino Drimakis, Business Development Manager at NMK. About Avid Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and PlayMaker™. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs. About NMK Electronics NMK Electronics Ent. began operations in 1987 focusing on the audio, video and lighting industry. From its humble beginnings in Sharjah, the company has grown into a leading distributor of professional AV products and musical instruments in the Middle East, now based in Dubai. Together with its portfolio of reputable brands, a dynamic team and strong financial foundation it is no surprise that the company has achieved a market leader position in its niche industry. With a long history in the business spanning around 30 years, NMK has prepared itself for new successful ventures that will propel the company to new heights in upcoming years.